The Senior Manager, Marketing Operations & Events plays a pivotal role in shaping Solta Medical’s presence across the U.S. and Canada—partnering with Brand and Digital Marketing to translate strategy into dynamic, measurable experiences that elevate awareness, engagement, and commercial growth. This leader owns the end-to-end experience strategy, execution, and cross-functional integration that bring each brand’s vision to life, reinforcing Solta’s premium positioning across Thermage, Fraxel, Clear + Brilliant, and VASER.

Balancing strategic foresight with hands-on execution, this individual brings creativity and a passion for designing impactful, end-to-end experiences that connect Solta’s brands with customers in meaningful ways. Success in this role requires agility, collaboration, and commercial acumen—the ability to translate brand intent into experiences that inspire engagement, alignment, and measurable results.

Key Responsibilities

Event Strategy & Leadership

• Develop and execute an annual event experience strategy aligned to Solta’s business objectives, brand priorities, and portfolio growth plans.
• Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
• Lead the planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
• Ensure all event content, creative, and messaging are consistent with Solta’s premium brand standards and comply with PRC requirements.
• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.

Digital Collaboration & CRM Integration

• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during- and post-event content is optimized for reach, engagement, and conversion.
• Ensure alignment between event execution and digital touchpoints, including email and social media—to deliver a seamless experience.
• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.
• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.
• Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions.

Performance Measurement & Optimization

• Define, monitor, and analyze event KPIs—including attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedback—to guide strategic decision-making.
• Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies.
• Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.
• Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates.
• Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.

Cross-Functional Collaboration & Field Engagement

• Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand-consistent, and commercially aligned.
• Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow-up and conversion.
• Conduct regular field travel to engage with customers and sales teams, deepening market understanding and assessing event impact.
• Act as a strategic advisor to Brand Managers—sharing event insights, data trends, and customer feedback to inform ongoing brand strategy refinement.

Financial & Operational Excellence

• Manage event budgets, vendor agreements, and internal resource allocation to ensure fiscal responsibility and efficiency.
• Continuously assess internal team capabilities and external vendor dependencies to recommend resourcing shifts that optimize cost and performance.
• Evaluate and optimize vendor partnerships to ensure strategic alignment, efficiency, and consistent quality delivery. Assess which functions should remain external versus be transitioned internally for greater control and cost effectiveness.
• Lead cost-containment initiatives and negotiate contracts to maximize value while maintaining premium quality standards.
• Align event investments with business objectives, optimizing spend and demonstrating clear ROI.
• Track, measure, and report key financial and performance indicators—including cost per lead, cost per MQL, and ROI—to drive accountability and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• Minimum 8 years of experience in event marketing or marketing operations, preferably within the medical device, aesthetics, or healthcare industry.
• Proven success in planning and executing national and regional conferences, tradeshows, and educational events.
• Experience developing end-to-end event experiences—from concept through execution and post-event engagement—that reinforce premium brand positioning.
• Strong financial acumen with experience in cost containment, vendor negotiation, and ROI-driven event planning.
• Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting.
• Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency.
• Solid foundation in marketing fundamentals, with the ability to connect event execution to brand and business goals.
• Excellent communication, leadership, and project management skills with the ability to influence cross-functionally.
• Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet).
• Experience in the aesthetics industry or premium healthcare segment is a plus.
• A self-starter who thrives in a fast-paced environment and is willing to travel up to 35%.

Leadership Attributes

• Demonstrates curiosity, accountability, and a collaborative approach to problem-solving.
• Operates with agility and composure in dynamic, cross-functional environments.
• Balances strategic thinking with executional excellence and attention to detail.
• Communicates with clarity and confidence, driving alignment and engagement across teams.
• Seeks and incorporates feedback constructively to strengthen outcomes and foster trust.

The range of starting base pay for this role is $140K – $190K. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.