Director, Marketing

Join a team! We are a global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes. We develop, manufacture and market a range of products, primarily in gastroenterology, hepatology, neurology, dermatology, medical aesthetic devices, international pharmaceuticals. Our 7,000 employees share a common goal and values, propelling us to provide essential care to millions of people globally. We seek dedicated individuals who share our sense of urgency, unity, and excellence.

We are looking for a trustworthy and respectful individual who consistently does the right thing. Someone who is imaginative and proactive, with a keen eye for what is possible. A perceptive and adaptive person who is action oriented. We need a disciplined, focused, and accountable team member. If you embody these values, come join our company and help us shape the future.

We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

The Director, Marketing will report to VP, GM, Pain and Neurology.  This leadership role will be responsible for determining the strategy and leading the promotional execution of a GI asset and will have a dedicated direct report.

It will be critical that this commercial leader fully understand how to navigate a challenging market access environment as well as significant experience in HCP promotion.   Specific experience in patient services and market access pull-through as well as strong field collaboration is critical.  This strong commercial leader will be expected to bring a vision and a plan to offer better solutions for the healthcare professionals, patients and caregivers in the GI space and will be required to engage with and inspire a cross-functional team to deliver on the key strategic imperatives.  

This position has a broad functional responsibility and high visibility to executive level decision makers.  The candidate must align cross-organizational teams, as well as associate and connect data points to one another. The ideal candidate must have excellent internal communications skills and is collaborative, organized, agile and visionary.

Key Roles and Responsibilities will include but are not limited to:

• Develop, lead and bring to life a brand strategies by working with our internal and external teams and agencies to identify strategic imperatives and supporting tactics
• Lead the development of strategic marketing plans informed by customer and market insights
• Lead the execution of all patient services to support access
• Drive execution through collaboration with sales, leadership market access leadership, and field access leadership
• Identify opportunities and launch initiatives to address increased utilization management and restrictions with market access coverage
• Collaborate with a cross-functional team, including Market Access, Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research, etc.
• Track market trends by working closely with analytics to derive competitive strategy and differentiation within a competitive market
• Inform product training and execution
• Plan, execute and measure all non-personal digital tactics
• Look for opportunities to increase and raise visibility of brand internally and externally
• Engage with KOLs within the GI space and inform professional strategy efforts
• Lead annual planning process, to develop and deliver on a strong brand vision
• Drive re-balancing of investment priorities to meet market opportunities or unexpected needs

Desired Skills and Experience

• Bachelor’s degree in Marketing or related field. MBA/Masters preferred.
• Pharmaceutical marketing experience required, prefer 7+ years
• Experience with market access and patient services required
• Experience with brand strategy/positioning/planning, product commercialization required
• Experience in payer marketing and patient access services required

• Ability to lead within a complex matrix organization required
• Experience in GI therapeutic space preferred.

Benefits package includes a Comprehensive Medical (includes Prescription Drug), Dental, Vision, Health Savings Account with company contribution, Flexible Spending Accounts, 401(k) matching, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term disability, long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, Employee Assistance Plan, commuter benefit, recognition awards, voluntary benefits (including Identity Theft, Student Loan and Breast Milk Shipping), employee referral bonuses and employee discounts.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, disability, military and/or veteran status, or any other Federal or State legally protected classes. 

If a candidate needs a reasonable accommodation/adjustment due to physical or mental health impairment for any part of the application process, they are encouraged to send their request to humanresources@bauschhealth.com  or call 908-927-1400 and let us know the nature of the request and their contact information. Please be sure to include the job requisition number.  

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