Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.
The RX Brand Manager is responsible for the preparation of strategic and tactical marketing plans in order to maximize the performance of product portfolio in Hungary. The plans are prepared in cooperation with the sales managers, marketing manager, compliance manager. The Brand Manager is also responsible for the coordination of the implementation of those plans in the form of marketing and sales campaigns.
Job Description and Responsibilities
Strategic and operational marketing responsibilities:
• Develops and implements strategic marketing plans to maximize brand performance.
• Develops, implements and evaluates tactical objectives in line with the strategic marketing plan.
• Development and implementation of promotional material, online and offline marketing materials and tools.
• Planning and revising marketing budgets.
• Handles all related administrative tasks.
• Drives local customer initiatives.
• Monitors tactical plans against KPIs and takes corrective action if required.
• Creates reports and applies marketing data, competitive analyses and product development insights.
• Manages product portfolio according to the marketing plan.
• Drives, develops and implements innovative projects in line with the marketing strategy.
Internal & External Collaboration:
• Represents Bausch Health among external market stakeholders.
• Cooperates with other Bausch Health departments.
• Ensures continuous improvement of internal procedures and work methods.
• Collaborates closely with the sales team to measure performance.
• Stimulates cross-functional teamwork within the company.
• Works together with sales team and logistics to ensure accurate sales forecasts and demand planning.
Process and procedures:
• Keeps abreast of professional developments through continuous education and professional growth.
• Ensures compliance and legal approval of promotional material/campaigns.
Compliance:
• Ensures that all activities are in line with compliance requirements and Bausch Health code of conduct.
Qualifications
Education: Master's degree in marketing or medical science or similar field.
Skills Required:
• At least 3-5 years hands-on marketing experience.
• Fluent English (verbal and written).
• High level of personal motivation and results-oriented.
• Team player with leadership qualities and ability to work effectively cross-functionally.
• Strong organizational and planning skills.
• Competent use of MS Office and IT technologies.
Competencies
Leadership Behaviors:
• Drive Results - Individual Contributor
• Focus on Customers & Patients - Individual Contributor
Professional Competences:
• Strategic Thinking - Advanced
• Project Management - Expert
• Productive Communication - Advanced
Core Commercial Competences:
• Customer and Market Insights - Expert
• Customer Engagement - Advanced
• Product Knowledge & Portfolio Management - Expert
• Commercial Analytics & Data Management - Advanced
Other Competencies:
• English - Advanced
We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.