This role is part of Solta’s Global Strategic Marketing (GSM) team and will lead defined HCP and portfolio marketing responsibilities, toolkits, campaigns, and enablement programs, to successfully commercialize products in development and maintain strong brand equity.  The role works together with GSM Product Management, GSM Professional Affairs and Education, Regional Marketing and Product Development.  The work this role is responsible for includes market analysis, defining value propositions, and aligning with both internal stakeholders and external partners.

Key Responsibilities:

• Own the direction, brand strategy, and messaging frameworks for Solta’s brands to convey the value of the products, maintain differentiation, in both existing and new segments
• Develop the visual identity and brand strategy for new products in development and line extensions to ensure alignment to overall brand and product strategy, working in conjunction with Product Management, Global Professional Affairs and HCP Education Strategy, Cross Functional partners, and Regional Marketing teams
• Partner with local and regional marketing teams to align and adapt global messaging to ensure global adoption
• Work closely with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing teams to ensure scientific rigor, compliance, and seamless commercialization
• Develop long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
• Drive launch readiness process for new product introductions and regional expansions, leading and planning launch readiness reviews, acting as a thought partner or driver of regional launch plan development, and ensure launch plans are aligned to global product, brand, and regional business objectives
• Implement project management governance to ensure efficiency and excellence in marketing initiatives, global brand strategy, alignment to global brand guidelines, and commercialization readiness for new products, line extensions, and other new product introduction activities that drive revenue and growth
• Oversee the creation of high-quality marketing materials, ensuring all messaging is supported by robust scientific messaging
• Create and execute digital marketing strategies on an as needed basis or in conjunction with regional marketing teams
• Direct and develop global HCP campaign development and deployment
• Collaborate with external agencies and manage budgets effectively and compliantly

Required Skills

• Minimum 10 years of relevant marketing experience required in MedTech and Pharma, with demonstrated experience executing the defined responsibilities.  Experience in Medical Aesthetics marketing of Injectables, Energy Based Devices, or plastic surgery products, preferred.  Experience in Pharmaceutical products and Energy Based products preferred.
• Bachelors Degree in related field.
• Experience in product development marketing and launching products in multiple global markets
• Demonstrated success in both product development marketing and downstream marketing, brand management, and customer facing roles
• Strong analytics, strategic thinking, and project management skills.
• Outstanding interpersonal skills, both verbal and written, with a track record of communicating ideas clearly, persuasively, and effectively, to diverse internal and external audiences
• Demonstrated commercialization track record in launching new products across global markets, developing and implementing effective launch strategies which drive product adoption and financial growth

Safety

Solta Medical is committed to the health and safety of our employees. We expect that all employees will perform their responsibilities while maintaining a safe, cooperative, and productive work environment, thus ensuring the health and safety of themselves and others.

The range of starting base pay for this role is $K-$K.  Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.  This position will be remote.