The Senior Manager, Digital Loyalty & E-Commerce will lead the build, launch, and ongoing optimization of Solta’s integrated B2B2C Loyalty and E-Commerce Ecosystem, spanning Thermage, Fraxel, and Clear + Brilliant.

This role will be instrumental in translating the enterprise digital strategy into an operational platform that deepens provider relationships, drives patient retention, and delivers measurable revenue growth.

Partnering cross-functionally with IT, Legal/PRC, Sales, and Marketing, the Senior Manager will manage the full lifecycle of the program - from vendor coordination and platform development to rollout, analytics, and optimization. This role combines strategic execution, operational discipline, and digital acumen to ensure a seamless experience for both providers and patients

*RESPONSIBILITIES

Program Development & Launch

• Drive execution of Solta’s B2B2C loyalty and e-commerce roadmap across all six workstreams (strategy, compliance, data, experience, pilot, change management).
• Serve as daily operational lead between Solta and implementation vendors (McKinsey, Kingsmen, or others) through design, build, and launch phases.
• Translate business objectives into actionable user stories, workflows, and technical requirements in partnership with IT and CRM/ERP teams.

E-Commerce & Loyalty Platform Management 

• Oversee configuration, testing, and deployment of the loyalty platform and integrated ordering portal.
• Establish operational workflows for onboarding, rewards management, order fulfillment, and customer support.
• Partner with Marketing to develop promotional programs and campaigns leveraging the platform.

Data, Analytics & Reporting

• Collaborate with CRM and Data teams to define data flows, dashboards, and KPIs that measure provider engagement, patient retention, and ROI.
• Ensure integrity of data collection, reporting cadence, and accuracy of performance insights.
• Recommend data-driven optimizations to drive adoption and profitability.

Compliance & Governance

• Partner with Legal, PRC, and Regulatory Affairs to maintain ongoing compliance across promotional, incentive, and data privacy requirements.
• Ensure PRC workflows are embedded in all content, user journeys, and communications.

Cross-Functional Leadership & Change Enablement

• Lead field training and communications in partnership with Commercial Ops and Sales.
• Manage agency and vendor relationships to ensure timely, compliant deliverables.
• Support change management, user adoption, and process improvements post-launch.

Maintenance & Continuous Improvement

• Oversee post-launch performance, system updates, and vendor support.
• Lead quarterly program reviews and continuous improvement initiatives.
• Evaluate new capabilities or integrations to expand platform functionality and ROI.

*QUALIFICATIONS

Required:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 7–10 years of experience in Digital Marketing, CRM, or E-Commerce within healthcare, aesthetics, or regulated industries.
• Proven experience managing large-scale platform builds or loyalty programs (B2B or B2C).
• Strong technical understanding of ERP/CRM systems (Microsoft D365, Salesforce preferred).
• Demonstrated ability to manage external agencies and cross-functional stakeholders.
• Exceptional project management skills, with strong communication and executive reporting capabilities.

Preferred:

• MBA or advanced degree in Marketing or Digital Strategy.
• Experience launching integrated loyalty and e-commerce ecosystems across B2B2C models.
• Familiarity with PRC / Med-Legal processes in a healthcare or pharmaceutical environment.
• Strong analytical background with proficiency in dashboards and data visualization tools.

The range of starting base pay for this role is $150K-$213K.  Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.