Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.
Main Tasks & Responsibilities
Brand Strategy, IP & Visual Identity Stewardship
- Develop the annual and long-term B2B brand strategy, including positioning, messaging, and target client/partner segmentation.
- Act as the primary guardian of the brand, with direct responsibility for the strategic management, registration, and protection of the brand's intellectual property (IP).
- Lead the development, governance, and consistent global application of the brand's Key Visual and all core brand identity assets (e.g., logo, typography, imagery) across all B2B touchpoints.
- Conduct ongoing market research and competitor analysis to inform strategic decisions related to brand IP and visual identity.
B2B Marketing & Communications
- Create, manage, and execute the integrated B2B brand marketing plan, ensuring all campaigns are built upon a solid foundation of the approved Key Visual and brand identity.
- Develop targeted brand promotion and content marketing initiatives designed to engage business clients, leveraging the strength of the brand's IP and visual assets.
B2B Media & Partner Relations
- Develop and maintain strong relationships with key B2B industry media, influencers.
Budget & Performance Management
- Manage the brand's marketing budget.
- Establish, monitor, and report on Key Performance Indicators (KPIs) related to B2B brand health, awareness, and campaign engagement.
Cross-Functional Collaboration
- Collaborate closely with Product Marketing, Sales, and Legal teams to ensure the brand's IP is protected and correctly leveraged in all partner-facing materials and programs.
Education& Qualifications：
- Bachelor’s degree or above in Marketing, Business Administration, Communications, or a related field.
Experience:
- A minimum of 5 years of progressive experience in brand management, with a proven track record in a B2B environment, successfully led brand campaigns
- Demonstrable experience in managing and stewarding a brand's intellectual property (IP) portfolio, including an understanding of the registration and protection process.
- Hands-on experience in leading the development and governance of a brand's Key Visual and comprehensive identity systems.
- Proven ability to develop and maintain strong relationships with B2B industry media, analysts, and influencers.
We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.