Job Summary

A strategic role responsible for managing the full lifecycle of EBD products, leading new product launches, and driving market adoption. Work closely with cross-functional team and acts as a bridge between clinical insights, customer needs, and commercial execution. Empowers sales teams with tools and strategies to accelerate growth.

Main Tasks & Responsibilities

• Existing Product Lifecycle Management & Training Enablement

• Manage full lifecycle planning for current product portfolio, including optimization initiatives, pricing strategies and volume growth plans;
• Develop standardized training frameworks and deliver professional materials such as selling points, operation guides and clinical messaging to empower sales teams and clinics.

• New Product Launch & Go-to-Market Execution

• Lead market research, business model assessment, regulatory coordination and access preparation for new products;
• Design and execute launch plans including academic promotion, clinical evaluation, KOL engagement and online/offline marketing activities.

• Key Customer Relationship Management & Professional Support

• Maintain strategic partnerships with KOLs, flagship clinics and key channel partners, organizing workshops or clinical sharing sessions when needed;
• Participate in major customer meetings to provide professional presentations and clinical endorsements.

• Market Intelligence & Insight-Driven Product Strategy

• Gather competitive intelligence, channel dynamics and behavioral insights from clinics and consumers;
• Develop annual product strategies and portfolio promotion plans to align sales and marketing execution.

• Sales Enablement & Business Support

• Create sales toolkits including pitch decks, FAQs, ROI models and clinical case libraries;
• Support commercial discussions and regional expansion through promotional programs and sales initiatives.

Education& Qualifications：

• Bachelor’s degree or above in Engineering, Marketing, Medicine, or Business-related fields

Experience

• At least 3 years of experience in Product Management, Marketing
• Experience with energy-based aesthetic devices such as laser, RF or ultrasound is preferred
• Proven track record in independently launching new products or managing a complete product line is a strong plus
• Candidates with established KOL or key clinic relationships will be highly regarded.                                                                                                                                        

Professional Capabilities/Skills: 

• Strong cross-functional communication and project management skills
• Demonstrates keen market and customer insights
• Solid analytical ability to convert market insights into actionable strategies
• KOL management skills
• Strategic thinking
• English proficiency for written and oral communication