职位描述
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Senior Manager, Trade Marketing
职位地点（短）:  Shanghai, CHN
职位申请ID:  15886

加入我们这家全球化的制药公司吧。我们以不懈的动力为患者带来更好的健康结果，从而丰富人们的生活。我们齐心协力，努力带来改变。成为这样一种文化的一部分吧。在这里，我们不只是等待改变，而是积极创造改变——在这里，你的技能和价值观将推动我们共同取得进步并产生影响。

 

 

OBJECTIVES/PURPOSE OF JOB

This position serves as a critical bridge between the Brand Marketing and Sales teams. The core responsibility is to develop and execute integrated trade marketing strategies for different institutions. Through targeted trade marketing activities, promotional plans, and channel support, it aims to enhance the brand's influence and sales at various points of sale, ultimately achieving business growth objectives.

 

 

Job Summary

Through effective channel policies and promotional activities, directly support the sales team in achieving their performance targets

 

Main Tasks & Responsibilities

·        Channel Strategy Formulation

-            Analyze MA market trends, competitor activities, and various channel characteristics to identify priority channels and markets for focused investment, develop differentiated winning strategies for different institution types.

·        Promotion Planning and Execution

-            Plan and execute trade marketing projects, including the design and execution of promotional plans that drive product sales.

·        Sales Channel Optimization

-            Provide suggestions for optimizing the distribution and display of products in different sales channels by analyzing data on prices, distribution, promotion, competitor channel performance data, and local user sales habits.

·        Price Management

-            Monitor pricing system, ensuring that pricing attracts consumers while maintaining company profits.

·        CRM setup

-            Establish Consumer Relationship Maintenance system and design CRM mechanism。

 

Education& Qualifications：

  • Bachelor’s Degree or above.

 

Experience

  • Minimum of 7 years of Trade Marketing or related roles in related industries.
  • MA industry preferred, have a deep understanding of medical aesthetics industry trends, channel characteristics, and consumer behavior.

 

                                                                                                                                                      

Professional Capabilities/Skills: 

  • Strong cross-functional communication and project management skills.
  • Data-driven mindset with strong analytical skills.
  • Exceptional analytical capability and problem-solving skills.
  • Self-motivated, proactive and a true team player who thrives in a fast-paced environment.
  • English proficiency for written and oral communication

 

 

作为一家为所有员工提供公平机会的公司，我们致力于组建多元化的团队，使其能够代表我们所服务的患者和社区，并且我们努力营造一个包容的工作环境，以促进团队成员之间的协作。 

 
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