Objective

Develop high-quality digital assets including videos, reels, short-form content, static graphics, infographics, clinic toolkits, and web content. Plan and manage always-on and campaign-based social content calendars across IG, FB, LinkedIn and existing WeChat community management (Bi-lingual is preferred). Act as a representative to the interests of the business to key stakeholders across the organisation.

Key Responsibilities

Digital Content Production

1. Develop high-quality digital assets including videos, reels, short-form content, static graphics, infographics, clinic toolkits, and web content.
2. Create and optimise content for multi-social media platform use (IG, FB, LinkedIn, email, website, paid placements).
3. Repurpose long-form footage into short, engaging content suitable for social media performance.
4. Collaborate with sales, clinical and external agencies to build and/or shoot content production for B2B and B2C education materials, launch kits and digital sales enablement tools.
5. Ensure all content meets brand, medical, regulatory and compliance guidelines.
6. Manage content libraries, file organisation, and version control for efficient cross-team access.

Social Media Management

1. Plan and manage always-on and campaign-based social content calendars across IG, FB, LinkedIn and existing WeChat community management (Bi-lingual is preferred).
2. Write captions, produce visual content, manage community engagement, and monitor channel performance.
3. Apply platform optimisation best practices including:

• Reel timing and pacing
• Hashtag strategy and testing
• Insights used for peak posting times
• Trend analysis and adaptation

4. Conduct ongoing analytics and report on engagement, reach, impressions, follower behaviour and content performance.
5. Provide data-driven recommendations to increase social growth, audience retention and content effectiveness.
6. Conduct basic SEO keyword mapping for social content (Google trends, keyword research, competitor analysis). 
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   CRM, Email Marketing & Data Analysis

   1. Build and deploy eDM campaigns including segmentation, personalisation, dynamic content and automation.
   2. Manage CRM campaigns within Salesforce (or similar), including lead flow, database hygiene, audience targeting and campaign tracking.
   3. Execute A/B testing for subject lines, CTAs, layouts and audience segments to uplift engagement and conversion.
   4. Develop automated email journeys to support product launches, clinic engagement, and education programs.
   5. Analyse CRM and email performance data, including open rates, click rates, conversions, bounce rates and unsubscribe trends.
   6. Translate insights into actionable recommendations to optimise nurture programs and campaign effectiveness.
   7. Run basic SEO analysis connected to email/web performance (keyword insights, content topic gaps, landing page optimisation metadata).

    

   Brand Activation, Events & Field Team Enablement

   1. Plan, coordinate and execute all internal and external events, workshops, round tables, clinical education events and major trade shows from start to end.
   2. Manage logistics including venue sourcing, supplier coordination, demo device movement, registration, run sheets and on-site execution.
   3. Produce event marketing materials including presentations, signage, videos, banners, and digital communications.
   4. Support HCP speakers with run sheets, briefing materials and presentation preparation.
   5. Track RSVPs, attendance, engagement and post-event reporting to assess event success.
   6. Provide the sales team with pre- and post-event digital assets, invitations, and follow-up materials.
   7. Assisting Marketing Manager across multiple activities
   8. Distribution of promotional materials and samples to the sales team in accordance with marketing sample distribution policies
   9. Assist with the implementation of marketing promotions.
   10. Assist Marketing Manager with updates to spend tracking
   11. Develop and communicate reports that track promotional programs.
   12. Assist Marketing Manager in developing and creating promotional flyers, brochures, letters for customers and other marketing artwork
   13. Assist marketing with creation and maintenance of clinical papers and POS materials in Dropbox.com

Requirements

• Organisational ability – manage and prioritise multiple tasks at one time and deliver as agreed
• Digital content creation – understanding social media platforms and creation of content, advertising rules, management of social channels
• Tracking and monitoring - set up processes to monitor and track incoming and outgoing marketing inventory, track and monitor expenses
• Communication –identify need for communication, stakeholders and develop appropriate communication
• Problem solving – ability to identify root-causes and provide options for resolution
• Flexibility and adaptability – can quickly react to changing business needs and re-prioritise tasks as needed
• Stakeholder Relationships – Ability to build relationship with wide range of stakeholders, anticipate needs and modify approach to suit
• Experience in content product, social media management, and digital literacy
• Experience in content management, publication, and TGA advertising code
• Experience in aesthetics industry or similar consumer lead industry
• Experience working with a CRM, Salesforce.com or similar programs
• High level use of key computer programs (Outlook, Word, PowerPoint, Excel, PowerPoint, Adobe) and ability to learn new programs (Veeva, SFDC, Promo Mats, SAP etc)
• High quality and effective verbal and written communication skills
• High level of attention to detail
• Proactive in identifying efficiencies
• Ability to develop strong relationships with peers and clients
• High level organisation skills
• Manage multiple priorities
• Agile and Adaptive to changing environments
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