Senior Manager, Marketing

Bausch Health is a global company that develops, manufactures, and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurology, Ortho Dermatologics, Medical Aesthetics and Dentistry.  We are delivering on our commitments as we build an innovative company dedicated to advancing global health.  Each day, Bausch Health products are used by over 150 million people around the world. 

Our approximately 7,000 employees are united around our mission of improving people’s lives with our health care products.  

OraPharma, a division of Bausch Health, is committed to improving standard of care through innovative dental products and a focus on the connection between oral health and overall health. As an organization, we’re not only committed to the doctors we serve, but we pride ourselves on rewarding a “run it like you own it” attitude and providing gratifying opportunities to our employees and exceptional value to our shareholders. Most importantly, we measure true success based on the difference we make in the lives of the millions of patients who rely on our products every day.

Responsibilities

• Leverages data to develops insight-driven and impactful strategic and tactical brand-building and marketing initiatives for our Dental Healthcare professionals (DHCPs)
• Effectively implements plans/tactics and evaluates success against pre-determined metrics.
• Brings innovation to marketing plans and generates fact-based business cases to support new ideas.
• Leads the implementation of OraPharma’s digital ecosystem strategy to the development of key digital marketing touchpoints
• Oversees effectiveness of programs and initiatives. Track and share successes and best practices.
• Leads cross-functional teams in support of key initiatives, inclusive of marketing, market research, medical affairs, operations, and sales
• Collects analytics and insights on channel effectiveness and other key metrics, translating data into marketplace trends and recommending strategies/tactics.
• Domestic travel: 10-20%

Qualifications

• Bachelor’s Degree Required; Marketing discipline preferred.
• Minimum 5 years of marketing experience; technical digital experience preferred
• Demonstrated skills in the following: brand marketing, social/digital marketing, critical and strategic thinking, project management and tactical execution, ability to master scientific data, analytical thinking, financial and budget management.
• Proven experience identifying, developing, measuring and optimizing lead management funnels and initiatives.
• Demonstrated collaboration with IT/technical teams and the ability managing multiple digital projects including website UI/UX through development, ecommerce, sales enablement platforms (SFDC/Veeva) and Marketo
• Ability to manage cross functional teams and collaborate with internal and external stakeholders
• Demonstrated ability to analyze complex, multi-faceted data to identify and validate strategic goals.
• Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
• Ability to work independently, with a sense of urgency and a strong attention to detail
• Exceptional oral and written communication skills. Well versed in Microsoft Office applications (PowerPoint, Excel etc.)

Benefits package includes a Comprehensive Medical (includes Prescription Drug), Dental, Vision, Health Savings Account with company contribution, Flexible Spending Accounts, 401(k) matching, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term disability, long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, Employee Assistance Plan, commuter benefit, recognition awards, voluntary benefits (including Identity Theft, Student Loan and Breast Milk Shipping), employee referral bonuses and employee discounts. 

#LI-hybrid

This position may be available in the following location(s): US - Bridgewater, NJ 

Bausch Health Companies Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration. 

If a candidate needs a reasonable accommodation/adjustment due to physical or mental health impairment for any part of the application process, they are encouraged to send their request to humanresources@bauschhealth.com  or call 908-927-1400 and let us know the nature of the request and their contact information. Please be sure to include the job requisition number. 

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To learn more please read Bausch Health's Job Offer Fraud Statement.